Theatro Raises $20 Million In Series C Funding

Theatro has secured a $20 million Series C investment from Sageview Capital, following closely on the $15 million the company raised from Honeywell and Cisco in August. The new capital will help Theatro quickly scale its voice-driven virtual assistant solution across retail, hospitality, manufacturing and other markets employing large hourly workforces.



The solution provider has nearly tripled the number of stores deployed since 2018, including a major rollout with Walgreens and Theatro’s first gaming customer, Coyote Valley Casino. With the addition of Spanish and French language support to meet the needs of global customers and the addition of strategic partners including Cisco, Intel, Honeywell and Microsoft, Theatro has established the ecosystem necessary for rapid and sustained growth.



“We’re thrilled to have Sageview Capital invest in our vision of creating one united team across the enterprise by enabling the hourly workforce with voice-driven mobile connectivity,” said Chris Todd, CEO of Theatro in a statement. “As we continue executing our growth strategy in the new year and beyond, this investment will ensure that we continue to expand and transform the modern mobile workplace.”

As part of the investment, Sageview Capital partner Dean Nelson will join the Theatro board of directors.

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