Handshake Raises $14 Million To Broaden Omnichannel Offerings


Handshake, a provider of software for wholesale business e-Commerce, has raised $14 million in series B financing. With the funding, the company plans to accelerate the development of its B2B Commerce platform, which is designed to offer a modern e-Commerce experience for customers, as well as broaden its omnichannel offering.

Silicon Valley-based Sozo Ventures led the funding, with additional participation from previous Handshake investors including Emergence Capital, SoftTech VC and BOLDstart Ventures. The company has raised a total of $23.5 million since its launch in 2010.

“Handshake is doing for B2B Commerce what Shopify and Square did for retail,” said Glen Coates, CEO and Co-Founder of Handshake in a statement. “Our mobile app for sales reps and B2B e-Commerce solutions help manufacturers and distributors grow their business by making it easy for their customers to order the right products in-person and online.”


Handshake’s customers include SMBs as well as large companies such as Roland and Bugaboo. 

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