FullStory, a digital intelligence platform, secured $32 million in Series C funding. The round, which brings the company’s total funding up to $47 million, was led by Stripes Group. Existing investors, including Dell Technologies Capital, GV, Kleiner Perkins and Salesforce Ventures, also contributed.
The company said it plans to use the funds to expand on its platform’s digital intelligence capabilities and grow its team with at least 100 new hires over the next year.
Through integration with email, Slack and other communications programs, FullStory enables retail site administrators to share site replay sessions with other users. Additionally, the administrators can set a threshold to receive notifications each time a noteworthy event occurs and identify slow-loading pages and traffic trends.
As part of the funding, Ron Shah, Partner at Stripes Group, will join FullStory’s Board of Directors. Creighton Hicks, Partner at Dell Technologies Capital, will join the Board as an observer.
“We have been investing in leading software and consumer companies for many years now, and one of the unifying themes we have observed is that best-in-class players in every category invariably have a laser focus on digital customer experience,” said Shah in a statement. “As we got to know FullStory, we realized that they had a team and a technology platform of extraordinary scale and power that could meet exactly this growing demand.”