FullStory Raises $32 Million To Expand Digital Customer Experience Capabilities

FullStory, a digital intelligence platform, secured $32 million in Series C funding. The round, which brings the company’s total funding up to $47 million, was led by Stripes Group. Existing investors, including Dell Technologies Capital, GV, Kleiner Perkins and Salesforce Ventures, also contributed.

The company said it plans to use the funds to expand on its platform’s digital intelligence capabilities and grow its team with at least 100 new hires over the next year.

The FullStory platform is designed to provide companies with usability insights into their e-Commerce site performance by capturing clicks, mouse movements and dynamic state changes. In recording a detailed log of these events, the platform can identify “dead clicks” — spots where shoppers click but nothing happens in response — as well as frustration signals such as multiple rapid “rage clicks” in one spot and “thrashing mice” — when the mouse pointer is whipped back-and-forth across the screen.


Through integration with email, Slack and other communications programs, FullStory enables retail site administrators to share site replay sessions with other users. Additionally, the administrators can set a threshold to receive notifications each time a noteworthy event occurs and identify slow-loading pages and traffic trends.

As part of the funding, Ron Shah, Partner at Stripes Group, will join FullStory’s Board of Directors. Creighton Hicks, Partner at Dell Technologies Capital, will join the Board as an observer.

“We have been investing in leading software and consumer companies for many years now, and one of the unifying themes we have observed is that best-in-class players in every category invariably have a laser focus on digital customer experience,” said Shah in a statement. “As we got to know FullStory, we realized that they had a team and a technology platform of extraordinary scale and power that could meet exactly this growing demand.”



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