For better or worse, Amazon has turned the retail industry upside down and redefined what it means to be a modern consumer. Increasingly, consumers turn to online channels to purchase everything from toilet paper to cars. In fact, the U.S. Census Bureau of the Department of Commerce recently reported that between the fourth quarter of 2017 to 2018, e-Commerce sales increased by 12.1%. Even more interesting? Amazon accounts for 49.1% of all online retail spend in the country, with eBay trailing at 6.6%. Brands that aren’t meeting consumers online are missing a key opportunity to compete. Companies looking for a silver bullet are turning to the emerging opportunity of Retail-as-a-Service (RaaS), which is paving the way forward for large brands and brick-and-mortar stores to compete in the digital era. Similar to Software-as-a-Service, where, for example, companies select services to improve timekeeping or payments, RaaS can be purchased to create a better experience for the customer and create a better user experience for both the front- and back-end operations that service the customer. The ability to purchase, rather than build custom solutions, significantly reduces overhead costs for companies and provides a heightened sense of service.