Executive ViewPoints

Rising to the Challenge: The Future of Retail Media in a World With (or Without) Cookies

After years of teasing out the impending deprecation of third-party cookies, it turns out Google is keeping cookies after all. While marketers…

How Retailers Can Protect Margins and Customer Trust with Dynamic Pricing

Inflation and economic uncertainty have put pressure on retailers to find creative ways to protect margins while staying competitive. Dynamic pricing –…

A Blueprint for Retail Cyber Resilience: Evolving Tactics for Today’s Digital World

In the highly competitive retail market, businesses are leveraging technology to strengthen brand loyalty and enhance consumer experiences in ways that only…

Navigating the World of API and End-to-End Testing in Retail

APIs, otherwise known as Application Programming Interfaces, have become the secret messengers of the tech world. Their importance in today’s digital world…

How Innovation and Sustainability will Reshape Supply Chain Talent in 2025

Not unlike years past, 2025 is set to bring major shifts to the supply chain workforce. Hiring in line with CSCO (Chief…

Adopting a Holistic Security Mindset for Ecommerce

Ecommerce cybersecurity and fraud prevention are almost always handled by different teams, but that doesn’t mean they’re completely independent activities. When customer…

How Retailers can Build Their Fan Base with Frictionless Research Strategies

Generative AI (gen AI) is poised to unlock between $240 billion and $390 billion in economic value for retailers, according to McKinsey….

Winning the Hidden Battle: How Gaming Companies can Turn Fraud Prevention into Profit

Video games introduce players to exciting worlds composed of stunning visuals, captivating storylines and multiplayer experiences. Strategy, action and community merge together…

Navigating the Evolving Landscape of Home Furnishings Supply Chains

Government policies significantly impact supply chain dynamics — evolving trade regulations, stricter environmental standards, updated labor laws and increasing technological investments reshape…

Website Bugs are Costing you Customers: Here’s How to Stop Them

Website hiccups can happen to the best of us. Just like when Ticketmaster released Electric Picnic sales without the loyalty code field…

Is China Taking Over the (Cyber) World?

Western countries have long dominated ecommerce and digital marketing, yet China’s influence in these areas has been growing rapidly in recent years….