Executive ViewPoints

How to Protect Your Supply Chain From Cyberattack

Cyberthreats evolve constantly, but one rule endures: hackers will never break down your front door if they can get in through an…

3 Mistakes for Brick-and-Mortar Retailers to Avoid

As the coronavirus pandemic rages on — and with public health experts concerned about a major surge in cases — many brick-and-mortar businesses…

Where Online Shopping Rises, WhatsApp Follows

Ecommerce has grown exponentially over the last two decades, albeit at a fairly steady pace. With the onset of the COVID-19 pandemic…

Four Customer Experience and Commerce Trends That Will Define 2021

The landscape of commerce and delivering customer experience changed dramatically over the past year, as millions of shoppers found health, safety, social…

How Digital Will Help Reinvent Post-Pandemic Retail

Traditional retail remains a crucial stop on the consumer journey, but having faced the one-two punch of a global pandemic and the…

The New ‘Pandemic Personas’: Defining the Seismic Shift in Consumer Buying Behaviors

The consumer buying behaviors retail marketers all once knew to be true experienced a seismic shift. The question now is: what do…

Top 2020 Retail Challenges and How To Future-Proof for 2021

The past six months have been tough, even punishing, for many retailers, but there was good news this past holiday season. According…

Six Things the Consumer of 2021 Really Wants

In 2020, more than any year since the advent of online and mobile commerce, consumers lost a sense of control. Online shopping…

Speech Technology Helps Retailers Deliver on Consumer Expectations for Contactless Shopping Experiences

Businesses across sectors are turning to voice technologies in response to COVID-19 health and safety concerns. These concerns are fueling consumer expectations…

What the ‘Next Normal’ in Consumer Behavior Means for the Hourly Economy

The Age of the Coronavirus has completely changed the way people shop for groceries and daily items. What used to be popping…

Getting Retail Website Localization Right the First Time

The term localization for many retail professionals and marketers is closely linked to advertising localization — serving culturally appropriate advertising to key…