Executive ViewPoints

Holiday Shopping 2021: How SEOs Can Help Clients Inspire, Deliver and Sustain

Every SEO strategy session with clients these days should include a moment of recognition and praise for how hard business owners are…

How Data Can Help Build Loyalty for Your Private Label Brand

The pandemic has introduced more than 22 million U.S. consumers to online shopping channels since March 2020, fundamentally changing the way people…

Personalization Meets Peer Influence: Top Visual Content Trends in Ecommerce

For decades, retailers have focused on creating immersive experiences, understanding the importance of using multiple senses to attract and engage consumers in…

The Future of Experiential Retail

The retail industry experienced a complete 360-degree transition since the onset of the pandemic. Consumers are no longer satisfied with just making…

Understanding and Fighting AI Bias

Retailers are adopting artificial intelligence almost twice as much as other industries. Once out of reach for everyone but the largest retailers,…

New Research: How the Delta Turning Point is Affecting Customer Sentiment and Retail Behavior

Retailers and marketers who were looking forward to a “more-normal” summer and back-to-school season in 2021 quickly realized that the pandemic rollercoaster…

Every Marketing Reel Needs a Hook — Automated Testing Sharpens It

Every year, retail brands miss out on potential revenue to the tune of $18 billion (according to Forrester research) thanks to abandoned…

Holiday Hiring: Strategies for Recruitment and Retention

The most wonderful time of the year is approaching. Yet, for many retailers, this holiday season is proving worrisome despite forecasts predicting…

6 Best Practices That’ll Have You Winning the Shoppable Video Market

Virtual reality and augmented reality shopping elements can be super intriguing, but that doesn’t mean they’ve made it into this year’s ecommerce…

Why Retailers Need Cloud-Native Payment Orchestration: 5 Tips to Flexible, Scalable, Customized Payment Infrastructure

Why is payment orchestration suddenly getting so much attention? The truth is, it’s not a new idea, but what is different is…

Why Modern Slavery Risks Should be Top of Mind Post-Pandemic

The pandemic has pushed global supply chains to the limit. Lockdowns and border closures triggered widespread delays, while material and labor shortages…