Executive ViewPoints

Younger Consumers Are Driving the Rise of Global DTC Sales

It wasn’t just Netflix that benefited from discovery during the pandemic. Global direct-to-consumer brands (DTC) reaped exponential rewards, especially from Millennial and…

Beyond the Transaction: How to Make Your Ecommerce Site an Experience

Back in the heyday of the shopping mall, retailers attracted and retained customers with their in-store experience. Free samples, beautiful displays and…

How Poor Page Load Time is Killing Your Business

Sometimes, slow can be good. We all know the adage that slow and steady wins the race. A slow walk in the…

Understanding the Machines: How Solution Providers Decrypt AI for Retailers

Approach your colleague and ask about his or her thoughts on Artificial Intelligence. About seven out of 10 people would mention that,…

Holiday Shopping 2021: How SEOs Can Help Clients Inspire, Deliver and Sustain

Every SEO strategy session with clients these days should include a moment of recognition and praise for how hard business owners are…

How Data Can Help Build Loyalty for Your Private Label Brand

The pandemic has introduced more than 22 million U.S. consumers to online shopping channels since March 2020, fundamentally changing the way people…

Personalization Meets Peer Influence: Top Visual Content Trends in Ecommerce

For decades, retailers have focused on creating immersive experiences, understanding the importance of using multiple senses to attract and engage consumers in…

The Future of Experiential Retail

The retail industry experienced a complete 360-degree transition since the onset of the pandemic. Consumers are no longer satisfied with just making…

Understanding and Fighting AI Bias

Retailers are adopting artificial intelligence almost twice as much as other industries. Once out of reach for everyone but the largest retailers,…

New Research: How the Delta Turning Point is Affecting Customer Sentiment and Retail Behavior

Retailers and marketers who were looking forward to a “more-normal” summer and back-to-school season in 2021 quickly realized that the pandemic rollercoaster…