Executive ViewPoints

Facts and Myths About Video Marketing — The Holiday Edition

Video is taking over our social feeds, and it’s no wonder: as content goes, it’s the most dynamic, engaging and perhaps the…

Frugal Shoppers: The Untapped Shopper Base You Can Reach to Win the Holiday Sales Season

It’s never too early to start preparing for the holiday shopping season, especially this year as brands and retailers are gearing up…

As Holidays Draw Near, Preparedness Training is Critical for Worker Safety and Security

We’re nearing the holidays, and what is often dubbed the “most wonderful time of the year” in the U.S. can also be…

Last Call for Sustainability: Imperatives for Change in the Retail and CPG Industry

As world leaders gather for COP26 in Glasgow against the backdrop of the recent declaration of ‘code red for humanity’ by the…

The ‘New’ Personalization: Why and How Today’s Businesses Must Deliver Predictive, Real-Time Customer Experiences

For retailers, marketplaces are the new shop window. And today’s brands have moments — not minutes — to attract, engage with and…

4 Digital Experience Strategies Retailers Should Consider for 2022

Creating impactful digital experiences that delight customers can be daunting, even for the largest brands. More is better — more data, more…

Leveraging an Integrated Digital Marketing Campaign this Holiday Season

Ecommerce holiday sales are projected to reach a whopping $210 billion to $218 billion this season, up 11% to 15% from the…

Want to Nail the Art of Making Sales Entertaining? Here’s How, According to the Experts

The very nature of the modern ecommerce market means brands have to constantly evolve to meet the expectations of savvy consumers who…

How Recommendations can Help Retailers Build a Deeper Relationship With Their Customers

Online retail is a competitive scene. To offer simple product recommendations — such as “customers who bought this item also bought this”…

Engaging Customers Beyond the Point of Sale with Mobile Marketing

Perhaps you’ve heard of the experience economy. It doesn’t just refer to experiences like bungee jumping or white water rafting, but rather,…

How to Build Ecommerce Experiences for the Metaverse

The COVID-19 pandemic has made consumers expect much more from retailers. If it’s not omnichannel, it’s not good enough for them anymore….

AI-Powered Chatbots: How the Pandemic Fueled Innovation

There was a time when automation in the retail space meant autonomous point-of-sale checkouts, and chatbots were reserved solely for the ecommerce…

Feature Your Byline

Submit an Executive ViewPoints.

Executive ViewPoints

Facts and Myths About Video Marketing — The Holiday Edition

Frugal Shoppers: The Untapped Shopper Base You Can Reach to Win the Holiday Sales Season

As Holidays Draw Near, Preparedness Training is Critical for Worker Safety and Security

Last Call for Sustainability: Imperatives for Change in the Retail and CPG Industry

The ‘New’ Personalization: Why and How Today’s Businesses Must Deliver Predictive, Real-Time Customer Experiences

4 Digital Experience Strategies Retailers Should Consider for 2022

Leveraging an Integrated Digital Marketing Campaign this Holiday Season

Want to Nail the Art of Making Sales Entertaining? Here’s How, According to the Experts

How Recommendations can Help Retailers Build a Deeper Relationship With Their Customers

Engaging Customers Beyond the Point of Sale with Mobile Marketing

How to Build Ecommerce Experiences for the Metaverse

AI-Powered Chatbots: How the Pandemic Fueled Innovation

Feature Your Byline

2025 Telecom Retail Trends: AI, Tech, and What Your Peers are Planning Next

2025 Unified Commerce Benchmark for Specialty Retail

Transform Your Retail Workforce with Generative AI

Specialty Retail Under Siege: The Escalating Cyber Threat Landscape

Navigating Retail at 2025’s Halfway Point: What Omnichannel Retailers Need to Know

VISIONS Summit – NYC by Future Commerce

Shoptalk 2025

SubSummit

Outdoor Retailer Summer & ODI

CommerceNext

Interests:

Executive ViewPoints

Feature Your Byline

Access The Media Kit

Interests:

Access Our Editorial Calendar