Executive ViewPoints

How Conversational AI Keeps Retailers Running Efficiently and Effectively

In January, at the height of the Omicron surge and in the midst of pandemic-driven supply chain woes, McKinsey & Company published…

Indirect Procurement: Fueling Innovation in Retail’s New Reality

These days it takes about everything businesses have just to get goods on shelves. Product inventories have fallen to historic lows. Goods…

How Visual Outfitting Helps Brands Create Inspiration at Scale

Livestreaming. Social commerce. Augmented reality. Those are just some of the emerging technologies that use inspiration and interactivity to capture the customer’s…

How to Build Product Pages That Convert

Online retail brands devote an incredible amount of time to the creation of a polished and attention-grabbing homepage. The splashy hero image,…

Ethical Commerce: How to Overcome 3 Top CSR Hurdles (With Examples)

When it comes to embracing ethical commerce and moving corporate social responsibility (CSR) strategies forward, Amazon Web Services (AWS) research shows that…

What are the Top Commerce Trends for 2022 and Beyond?

The past two years have shown us that assuming things will change is a safe bet. But as consumers, businesses and markets…

3 Ways Retailers Can Harness the Post-Purchase Experience

A recent focus on digital strategy in ecommerce has changed what the customer journey looks like, from how brands attract customers to…

The Rise of Shopper Promiscuity Calls For a New Approach to Market Research and Marketing

Today’s shoppers are operating in a completely unrestrained informational environment, full of seemingly endless places to get input during the purchase journey….

How Brands Can Navigate the Social Platform Ecommerce Boom

Navigating the past two years of digital changes has been a challenging yet invigorating time for brands and social media users alike….

How Data Collaboration Gives CPGs a 360-Degree Customer View

Consumer packaged goods companies in the market today need an improved way of seeing their customers. They want to deeply transform engagement…

Four Tips for Brands to Win on Marketplaces

Discuss marketplaces with those who manage brands and retailers, and chances are they immediately mention Amazon Marketplace. They may also mention eBay…