Executive ViewPoints

5 Ways Retailers can Begin to Market from the Outside-In

Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail marketing is forcing CMOs…

INFORMing Customers: A New Retail Requirement

Since 2021, states and the federal government have been pushing to provide consumers with more information about the parties with whom they…

Turning Retail Losses into Profits

How can retailers transform losses into profits? External economic factors, such as fluctuating interest rates, an unpredictable housing market and persistent inflation…

How Google’s Approach to Attribution is Changing and Why It Matters for Ecommerce Companies

Ecommerce brands that have been resisting Google’s gentle nudges toward data-driven attribution can no longer drag their feet. The tech titan has…

Switch Signals: How to Use Ecommerce Platforms to More Effectively Meet Business Goals

Digital advertising is designed around ecommerce; all ad platforms are built ‘ecom first.’ But few are going beyond the standard ROAS target…

How to Convert Customers with Empathetic Marketing

In explaining the human mind, neuroscientist Antonio Damasio shared, “We are not thinking machines that feel; rather, we are feeling machines that…

4 Steps to Operations and Fulfillment Transformation

The retail landscape of yesterday is no more. Global supply chain challenges, inflation and a shift to online consumerism have upended the…

Your Stuff is Killing the Planet — but Data is Changing That

Take a look around you. Notice the clothes you’re wearing, the furniture you’re sitting on and the device you’re using right now….

To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches

What works for you, likely doesn’t work for the next person. Some people check their email accounts hourly while others always have…

Interactive Video Advertising Draws in New Lottery Players

When lottery winners win major jackpots, we often wonder — where did they buy their ticket? How did they win? We’ve all…

Retailers Take Note: Generative AI is Killing the Single Voice of the Brand

Retail marketing lives and dies by one main principle: the voice of the brand. Once in a while it hits a mainstream…

Sustainability and Inflation: How Packaging Companies are Finding the Sweet Spot

According to a recent study, price, quality and convenience are still consumers’ top buying criteria for products. This comes despite earlier research…

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Executive ViewPoints

INFORMing Customers: A New Retail Requirement

Turning Retail Losses into Profits

How Google’s Approach to Attribution is Changing and Why It Matters for Ecommerce Companies

Switch Signals: How to Use Ecommerce Platforms to More Effectively Meet Business Goals

How to Convert Customers with Empathetic Marketing

4 Steps to Operations and Fulfillment Transformation

Your Stuff is Killing the Planet — but Data is Changing That

Interactive Video Advertising Draws in New Lottery Players

Sustainability and Inflation: How Packaging Companies are Finding the Sweet Spot

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5 Essential Tax Truths for Growing Midmarket Companies

The Agentic Engine Powering Profit-Driven Merchandising

6 Essential Tips for Social Commerce for Tax, Finance, and IT Leaders

AI at a Crossroads: Leadership, Ethics, and ROI

Return to Sender: How Organized Retail Crime Rings Exploit Returns, Claims, and Loopholes

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