Executive ViewPoints

Harness the Power of BNPL to Build Stronger Brand Equity

In an increasingly competitive marketplace, retailers are now facing the challenge of capturing and maintaining market share and keeping their customers loyal….

A Metaverse Action Prep Plan for Brands

You’ve been reading about the metaverse, and you aren’t sure what to do about it yet. Is it too early? Is it…

Securing Retail Stores with AI-Powered Visual Gun Detection

Retail fatalities are on the rise, leaving store owners and patrons more vulnerable than ever before. In fact, according to the D&D…

Keeping Shelves Stocked During a Summer of Illness Uncertainty

Prior to the pandemic, summer was predictably a time of low illness, but overall trends as of this writing in the middle…

What Google Analytics 4 Means for Your Ecommerce Site

Earlier this spring, Google announced that its flagship analytics platform, Google Analytics, will be transitioning from Universal Analytics (UA) to Google Analytics…

Impulse: How Brands Can Enable Casual Commerce in Digital

Digital marketers today love to talk about the customer journey. While badly overused, this term conceals a hidden truth: journeys take a…

Ready to Elevate Your CX? Consider a Contact Center Upgrade to CCaaS

Just how much do people value a high-quality customer experience (CX) nowadays? According to research by PWC, consumers are willing to pay…

Inflation Pressure Tests Customer Loyalty, Spotlights Price

American consumers are right to feel like they can’t catch a break right now. Just as people were eagerly starting to put…

Closing the Billion-Dollar Gap in Returns Waste

Recommerce, the sale of secondhand merchandise, is a hot topic as consumers become more enthused about recycling goods rather than contributing to…

How Retail Workers Can Be Leveraged as Effective Brand Influencers

After two years of online browsing, consumers are eager to get out of the house and into the store. And as consumer…

How the Fashion Industry Can Pave the Way for a Sustainable Future

For decades, there have been continued debates surrounding sustainability and the fashion industry’s position in implementing and maintaining a sustainable value chain,…