Executive ViewPoints

Is Retail Media Like Eating the Forbidden Fruit?

There will be no religious talk in this article, but I will pose a challenging question. Is the shiny new toy of…

Sunnier Economic Outlooks Drive Peak Season

While consumers still make plenty of online purchases, analysts expect ecommerce sales to grow more moderately in the near term compared to…

The Limited Role of AI in Ecommerce

In today’s digital age almost all of us have experienced the thrill of clicking “add to cart” and the subsequent anticipation of…

Real-World Reminders Can Make CTV Ads More Impactful

We’ve all heard the stats about the thousands of marketing messages the average consumer is exposed to weekly, and yet advertisers continue…

For Better Customer Experience, Make Your Website Easier to Search

Customer experience (CX) optimization is a necessity for ecommerce retailers and other online businesses that want to convert visitors, drive sales and…

What to Expect and What to Wish for from Retailers this Holiday Season

Last holiday season would have marked a certain “post-pandemic” normalcy, but extreme excess inventory and inflation significantly impeded any anticipated recalibration. This…

Timing is Everything When it Comes to Useful, Governable Analytics Data

In the iconic 1999 cyberpunk movie The Matrix, the human rebel protagonists ascribe meaning to the (virtual) world around them by reading…

The Key to Keeping Customers Engaged and Combating the Paradox of Choice — Personalization

Shopping online can feel completely overwhelming for consumers when options feel infinite. The paradox of choice can even deter sales, which is…

How Speeding up Chargeback Resolutions can Boost Retailers’ Profits

Commerce is expanding rapidly, especially within the retail sector. Recent data shows that overall U.S. retail sales have increased 8.8% year-on-year, with…