Executive ViewPoints

How Retailers can use Digital Product Strategy to Improve CX and Fuel Growth

With the decline in high street spending and increased online competition from ecommerce stores, companies in the retail space need to be…

Lost Goods or Lost Sales? How Connected Systems can Help Solve Retail’s Most Persistent Dilemma

With retail crime rising across the United States, many retailers are frustrated by the challenge of curbing the effects of organized and…

Sneaker and Sportswear Ecommerce: the ‘Non-Luxury’ Luxury Apparel Leader

The humble sneaker has long been a staple item in closets everywhere for consumers of all ages. The consistent appeal of sneakers…

Connected Packaging: Closing the Sustainability Gap Between Intention and Action

BCG’s research into consumers’ sustainability attitudes and actions is a very stark expression of three fundamental problems related to sustainability: 1. There…

Breaking Barriers: How Brick-and-Mortar Retailers can Deliver Exceptional Customer Experiences

People have been saying “Retail is dead” for several years now. The problem is it simply isn’t true. Multinational athletic apparel retailer…

Winning Over Baby Boomers with High-Quality Product Imagery

In today’s ever-evolving ecommerce landscape, the battle for consumer attention and loyalty rages on. Among the many factors that influence shoppers’ decisions,…

4 Ways QR Codes are Transforming the Retail Shopping Experience

The next era for retail is already underway, and it all starts with the simple but powerful scan of a code. Nearly…

Why Retailers’ Obsession with Conversion is Keeping Them from…Converting

It’s no secret that retailers and brands have become obsessed with driving conversion in their quest to recover the more than half…

The Big Idea is Broken. Welcome To Weirdvertising.

Is it just me, or is advertising getting weirder? There was a time not long ago when brands and ad agencies would…

How AI is Being Utilized in the Last-Mile Logistics Space

Last-mile logistics is a complex and complicated facet of the business world that requires orchestrating many moving parts, meeting tight deadlines and…