Executive ViewPoints

Accessible Luxury Doesn’t Need to Diminish Exclusivity

Luxury retailers build their reputations on exclusivity and historically have been resistant to participate in discounting and promotions as a result. There’s…

Passkeys: A Trifecta of Benefits for Easier and Safer Online Shopping

The importance of efficient and secure online retail experiences is more crucial than ever. Retailers face the challenge of not only attracting…

2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Despite expectations of…

Causation or Coincidence? The Need for Incrementality Measurement in Retail Media

Retail media has been all the rage for the last couple of years, and for good reason. For retailers accustomed to a…

Dynamic Creative Optimization Decoded: A Masterclass for Retail Success

In the dynamic world of retail, businesses face the ongoing challenges of rising advertising costs alongside a swiftly changing media landscape. In…

Tech, Talent, and Partner Innovation is the Secret Sauce for Retailers to Stay Competitive

Put mildly, it has been a challenging few years for retailers. A historic pandemic with a double-whammy of supply chain and staffing…

The Power of Play: Using Gamification to Elevate Retail Apps

Mobile apps have become a critical customer engagement channel for retailers as they try to create and capture more value for, and…

The Pet Food Market is Changing: Grab it by the Paws

The relationship between dogs and humans can be traced as far back as 30,000 years ago. But our four-legged friends no longer…

Does Personalization Always Improve CX? It Depends on Your Customers

Personalized experiences are one of the foundation stones of great customer experience, according to conventional wisdom. But is that true across the…