Executive ViewPoints

Loyalty is a Number. Fandom is an Energy.

Most brands know how to build loyalty. Fewer know how to build fandom — and that’s where they fall short. Loyalty is structured….

5 Ways to Meet the New Rules of Branding in an AI-First Retail World

AI has already raised consumer expectations across the board. People expect hyper-personalization, and they expect things to happen faster. What used to…

What Retailers Need to Do to Win Gen Z

Retail is undergoing a generational shift, and at the center of it is a powerful and misunderstood consumer: Gen Z. Born between…

5 Summer Hiring Challenges AI is Solving in Retail

Summer is peak season for many retailers, and hiring seasonal workers to meet that demand is critical. But with the pressure to…

The Knockoff Conundrum: Faux Fashion or Legal Faux Pas?

Knockoffs have stormed the fashion scene, causing a stir across social media and online marketplaces like an uninvited guest at a high-society…

Many Consumers Increasingly Value Sustainability; Data-Driven Loyalty can Help Grocers Respond

For today’s consumers — especially younger generations — sustainability is increasingly a priority. They’re willing to change their behaviors (e.g. spending more…

How to Plan Back-to-School Campaigns in a Tense Economic Environment

As families and educators prepare for a new school year, economic pressures and shifting policies are reshaping the back-to-school (BTS) shopping landscape….

Agentic AI is No Longer Speculative

Just six months ago, the idea of a business seriously incorporating Agentic AI into its operations would likely have been dismissed as…

How IoT is Transforming Digital Signage in Retail

Retail is evolving rapidly, and the integration of digital signage with the Internet of Things (IoT) is opening up new opportunities for…

Retail: Why you Should Include Your Employees in Your Marketing

As online purchases increased and face-to-face consumer engagement with staff reduced, more and more retail brands leaned into communications that reflected this…