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3 weeks ago Why U.S. Retailers Should Take a Page from Europe’s In-Store Advertising Playbook Modern retail media is built on clicks, but the overwhelming majority of conversions still happen in the aisles. Every square foot between…
3 weeks ago How Pre-Orders Give Brands Flexibility to Thrive During Unprecedented Times Think back five years. COVID-19 had a ripple effect on the global supply chain, throwing the retail industry into upheaval. Brands pivoted…
3 weeks ago Are Influencers Losing Value or is Your Business Leaving Impact on the Table? Spoiler alert: Many brands are not reaching their full impact when it comes to working with influencers. What was once considered a…
3 weeks ago The Future of Agentic AI Ecosystems in Retail Agentic AI, where autonomous agents perform actions on behalf of people, may be relatively new, but it’s advancing at a rapid pace….
4 weeks ago The Homepage is Dead: Rethinking PDP Strategy for Revenue Growth In today’s retail landscape, where ad budgets are ballooning and shopper attention is shrinking, the product detail page (PDP) has emerged as…
4 weeks ago Computer Vision Brings Retail Inventory into Sharper Focus The average inventory accuracy rate is 83%, and while that seems like a fairly high number, the missing 17% can have a considerable…
4 weeks ago Avoid Common Pricing Pitfalls: How Retailers can Boost Profitability in the Busy Back-to-School Period The most competitive retailers are rethinking how pricing fits into their broader strategy. Rather than defaulting to historical data or following competitors’…
4 weeks ago Digital Grocery: A Marketing Gold Mine for Non-Food Brands Food and beverage brands already know the value of reaching grocery shoppers digitally. Grocery ecommerce isn’t just growing — it’s transforming the…
1 month ago Leading the GEO: Is your Team Ready to Come Out on Top? Cutting-edge technologies like Google Lens and other search tools powered by mainstream LLM models are the new normal. With this, the traditional…
1 month ago The Great Retail Rewind: Nostalgia’s Back on the Shop Floor Feel a sense of déjà vu? You’re not alone. These days, culture seems to be in a constant state of rewind. Nostalgia…
1 month ago Why Following Amazon is Probably Killing your Retail Media Strategy Retail media is being rewritten. For years, the dominant approach has been to follow Amazon’s blueprint — build digital ad infrastructure, optimize…