Executive ViewPoints

Holiday Shopping Trends and Payments Innovations: Experience as Competitive Advantage

As the holiday shopping season approaches, retailers face increased pressure to facilitate a seamless and secure shopping experience. This is an opportunity…

How Network Detection and Response Can Protect Retailers from Cybercrime

The past year has been brutal for big retailers when it comes to cybercrime. Breaches have compromised customer records, disrupted online sales…

Three Things Consumers Value More than Price When Choosing a Brand

Money isn’t the only thing that makes the world go ‘round. There are many reasons why consumers choose the products they buy…

How Top Retailers Prevent Black Friday Website Disasters: a Cross-Team Approach

Several years ago, during the Super Bowl, I was working at a small startup when my CTO came to tell me the…

Unwrap Holiday Growth: The Top Benefits of Joining an External Loyalty Program this Season

As the holiday season approaches, retailers are under intense pressure to deliver results, with only 27 days between Thanksgiving and Christmas. Rising…

3 Hidden Traps for Retailers this Holiday Season

Have you started your holiday shopping yet? Odds are you haven’t, since only 32% of U.S. shoppers start in October or earlier….

How Programmatic Media Buying is Leveling the Playing Field for Smaller Retail Media Networks

It’s hard to find a topic that all marketers agree on, but if there is one, it’s likely that programmatic ad buying…

In-Store Retail Media: Focus on the Shopper, Not the CPM

The idea of the brick-and-mortar store being called the “next frontier” for retail media sounds funny to the many industry veterans who…

How a B2B Resale Platform can Solve your Holiday Returns Pile-up

The holiday season is upon us and will mark a huge boost in revenue for most retailers. Though Thanksgiving week is when…

The Myth of One-Size-Fits-All Pricing

The notion of a one-size-fits-all pricing model is becoming increasingly obsolete. Every company evolves at a different pace and scale, necessitating tailored…

The Real Price of a Data Breach in Retail

Businesses today operate in a fast-moving cyber threat landscape. As digital operations become more complex and cybercriminals launch increasingly sophisticated phishing and…