Executive ViewPoints

From Suits To Streetwear — The Rise Of Menswear In Retail

Retail is evolving — from the onset of experience-first stores to the integration of new technologies like smart displays and self-checkout —…

Is Your E-Commerce Site Prepared To Combat Digital Shoplifters?

Every day, millions of consumers jump online to purchase products they want and return those they don’t. However, if online retailers have…

Get Rid Of ‘Noreply@’ Emails And Have Real Conversations With Your Customers

I used to have a recurring argument with my dad. If I hadn’t phoned him for a couple of weeks, he would…

Is Your Web Site Prepped To Ride A Wave Of Busy Traffic?

Around the world, retail e-Commerce sales worldwide are forecast to nearly double between 2016 and 2020, with nearly one in four online…

The Era Of The Luxury/Mass Brand Collaboration Is Only Getting Started, And That’s A Good Thing

There’s always been a relationship, or more accurately, many different relationships, between the luxury and the mass market. It’s said that in…

Surviving Seasonal Sales Slumps: How Retailers Can Leverage Technology for Success

Retailers are all too familiar with the post-holiday sales slump that can linger throughout the first few months of the new year…

How Does Your Customer Experience Stack Up?

If there was an award for Buzzword of the Year, Digital Transformation would obliterate the competition. It may be overused, but digital…

Why A Culture Of Experimentation Is Integral To The Future Of Retail

Fifty years ago, retail was a very different industry. There were no online retailers, consumers relied heavily on salespeople and advertising consisted…

Content’s Role In The Customer Experience

Any retail marketer knows that customer experience is critical. With numerous touch points — web site, in-store, Amazon, advertisements, contact centers and…