Executive ViewPoints

Why Video Is A Must-Have In Your Marketing Toolbox

You only have to do a Google search these days and you’re hit with a number of videos waiting for you to…

Why Google Shoppable Image Ads Are So Important

Every day, consumers go to Google and ask Google questions. I’m stating the obvious, sure, but it’s also not as simple as…

Leverage Payment Platforms For Precision Marketing Aimed At Chinese Consumers

In this age of big data, social media and integrated marketing ecosystems, it’s sometimes hard to know who owns the customer. Traditionally,…

Leading Retailers Are Overcoming Analysis-Paralysis

There is a lot of talk about data-led, people-based marketing, but I’m often surprised to find that some retailers are not acting…

Upward Mobility: Three Mobile Strategies To Improve Operational Execution, Train, Sell And Collect Data

Deloitte’s 2019 Retail Industry Outlook signals a tipping point for retail this year and advocates for synchronized bets across six key focus…

Engaging Shoppers With Relevant, Personalized Messaging Across Multiple Channels

In surveys across the board, marketers say that personalization is a top priority. When done right, it increases engagement, builds loyalty, and…

Why Hudson Yards Represents Retail Excellence And Innovation

Hudson Yards, the largest private real estate development in the U.S. by area and home to more than 70 stores and restaurants,…

Tackling Retailers’ Growing Returns Problem In The Wake Of Shipping Increases

Free, convenient returns have become more or less an expectation of the modern retail consumer. Unfortunately, free returns have fueled unprofitable consumer…

More Than Meets The Eye: AR And VR’s Power To Transform The Retail Store

Retailers today are incorporating innovative technology to solve critical business challenges, while also working to refresh brick-and-mortar locations to wow in-store guests….