Executive ViewPoints

How Retailers Can Think Like Don Draper When Using AI

In the first season of AMC’s Mad Men, ad exec Don Draper met with Kodak executives to introduce a campaign around their…

5 Ways To Tell More Strategic Stories With In-Store Digital Screens

Digital signage and screens are becoming the most valuable and impactful pieces of addressable in-store real estate, with research saying 43% of…

Crafting Targeted Pricing And Promotion Strategies: Shopper-Centric Vs. Product-Centric

Today’s fast-changing retail landscape is, depending whom you ask, frightening or thrilling, full of menace or ripe with opportunity. Competition has proliferated…

3 Keys To Optimizing Your Premium Loyalty Program

It’s tougher for retailers to earn customer loyalty than ever before. With virtually limitless choices right at their fingertips, customers aren’t afraid…

Marketing For Retail Now Means Marketing For Hearts

The average American continues to find more income in their pocket to spend as they like, whether that be on savings or…

Creating Personalized Experiences Is The Secret To Growing Your Loyalty Base

Digital technologies have radically changed the way retail companies operate online and in-store. And today, digital technologies will, and have, radically changed…

The New Rules Of Retail: Digital Strategies To Serve Today’s ‘Connected Consumer’

The world of retail is changing. But the reason isn’t as obvious as it may seem. While online shopping has impacted retail,…

Securing Customer Loyalty Through Emotional Engineering And Personalization

Much has been written about how AI and personalization are transforming the way that retailers operate. The ability to understand a customer’s…

Getting Ahead Of Technology Trends: Turning Customer Data Into Personalized Experiences

It’s easy to think that our dependence on devices means that e-Commerce is the clear future of retail. But research indicates that…

How Shippers Can Improve Their Relationship With Carriers

Healthy carrier relationships are vital for a reliable carrier network. Developing a positive relationship plays a significant role in the carrier services…