Executive ViewPoints

How Shippers Can Improve Their Relationship With Carriers

Healthy carrier relationships are vital for a reliable carrier network. Developing a positive relationship plays a significant role in the carrier services…

How Retailers Can Tackle Social Issues in 2019

Last year, retail marketers saw a huge shift in the way brands relate to consumers. With Nike’s Colin Kaepernick campaign as a…

Why Retail Marketers Turn To Behavioral Economics

With the amount of messaging that inundates individuals on a daily basis, it can be frustrating for retailers to make their mark….

Why 2019 Is The Year Of The Retail Renaissance

The first half of 2019 confirmed that the retail apocalypse many industry experts once predicted is not on the horizon. Instead, we’re…

Flip The Script On Bad E-Commerce Deliveries

We’ve all had a bad experience at a restaurant. One that goes from bad to worse, resulting in a negative vote with…

Has Amazon Prime Pushed Consumer Expectations Too Far?

It may be one of the services that I use most often for my personal online shopping, not to mention the added…

9 Email Campaign Strategies Every Retailer Should Be Using

While multi-channel marketing campaigns will drive the richest and most effective customer engagement strategy, email is still a huge part of the…

Want To Build Strong Relationships With Shoppers? Start With Identity Resolution.

With so many competing products and services, it can be challenging for retailers to stand out among the crowd. Shoppers are bombarded…

Self-Driving Cars Will Be An Economic Revival For Brick-And-Mortar Retailers

Google, Amazon, Tesla, major car manufacturers and countless other enterprising startups are racing to dominate the self-driving vehicle market. Everyone wants to…

Creating Simplicity From Complexity: Managing Returns Through SaaS, AI & Machine Learning

Consumer behavior is reshaping retail, ultimately challenging merchants to create enhanced solutions to their increasing demands. Managing returns without compromising the experience…

Unlocking The Value Of Artificial Intelligence For Retailers

At a recent Future Stores Miami conference, I attended a panel discussion focused on practical applications of artificial intelligence (AI) to enhance…