Change has always been a constant in retail, but the pace and severity of that change has heightened over the past two years.
But with all challenges comes great opportunities. During the Retail Strategy & Planning Series — taking place Sept. 13-17 — we’ll uncover key opportunities you can seize for the 2021 holiday shopping season and beyond.
Get a preview of five challenges we’ll address during #RSP21:
CHALLENGE
Consumers are using digital more frequently to browse and buy
OPPORTUNITY
There are more channels you can embrace to engage and convert new customers
CHALLENGE
The customer journey is becoming longer and more complex
OPPORTUNITY
You can bring your brand to life in new and immersive ways online and in stores
CHALLENGE
More data is being created and shared across the organization
OPPORTUNITY
You have more opportunities to use data to drive decision-making, activate shopper engagement and foster long-term loyalty
CHALLENGE
Consumers expect brands to be transparent and authentic
OPPORTUNITY
Social channels and apps can help you harness the power of relevant, community-driven content
CHALLENGE
Customer demands are changing rapidly and new competitors are emerging faster
OPPORTUNITY
There are new ways to embrace cutting edge tech to drive differentiation and value
