Now that we’re more than halfway through the week, it’s time to recap some of the news stories that captured the Retail TouchPoints (RTP) team’s attention.
Retail TouchPoints names 11 2015 Store Operations Superstars: Every year, the RTP team collaborates to recognize retailers that have built out innovative strategies that meet and exceed consumer expectations. RTP presented awards in four categories: Inventory Optimization, Customer Engagement, Mobile Strategies and Workforce Management. Winners range from Tier 1 department stores to home improvement stores to convenience stores.
Fashion Digital kicks off: Fashion Digital is taking New York by storm from Oct. 20-22, attracting all sorts of fashionable internet marketers and tech gurus to the SVA Theater. At the event, top representatives from successful brands such as Ashley Stewart, Beats, Kenneth Cole, Nine West and Vanity Fair will speak on top-of-mind issues that are pervading within the fashion world. The conference includes five tracks focusing on subjects that include global, mobile, conversion optimization, email and advertising; as well as an executive management expert panel.
RTP’s own Content Strategist, Alicia Fiorletta, is speaking at the event today at 9:55 am. Make sure to follow Alicia on Twitter (@AliciaFiorletta) to continue to get up-to-the-minute scoops throughout the last day of #FDNY15!
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Google Shopping to disclose search data to attract retailers: Google has launched a beta Shopping Insights tool, enabling users to search for products by keyword. Featured Insights available to retailers include shopping demand for Minions vs. Star Wars Halloween costumes and Xbox One vs. PS4.
Retailers will be able to use the tool to identify shopping trends and consumer habits across devices, regions and times, and then leverage the data to gauge efficiency of potential marketing and advertising campaigns.
MasterCard experiments with Identity Check app: Selfie-takers rejoice: MasterCard is testing out a new technology that enables online shoppers to authorize a transaction via a snapshot of their face, instead of a password. More than 200 employees of First Tech Federal Credit Union are taking part in the two-month pilot program, verifying their identity with either a fingerprint scan or a smartphone photo.
To use this option, consumers would first have to download the MasterCard Identity Check App, then purchase a product from a merchant requiring identity verification. When the app opens, simply hold the phone up to your face and blink.
That’s the retail roundup for this week! As always, keep an eye out for more news on industry trends, retail case studies and executive commentary on the RTP web site and blog!
