2020 has been a year like no other, so it goes without saying that this year’s shopping season will be full of firsts, flubs and (hopefully) fortune. As we head into the tail end of Cyber Week, we’re starting to get a taste of the first real results from this unique shopping week.
Every year, Adobe analyzes one trillion visits to U.S. retail sites, 100 million SKUs and 80 of the 100 largest retailers in the U.S. This year, these results are being gathered in a new context due to COVID-19.
Which trends reaffirm our new reality? How will the Thanksgiving holiday influence the remainder of the holiday season? How can retailers take these insights and leverage them to engage and support customers in new ways? Peter Sheldon, Senior Director of Commerce Strategy at Adobe, provides deeper context into the company’s must-read research during this week’s Retail Remix episode.
“I think a lot of consumers pre-programmed themselves to jump in a little bit early,” Sheldon said.
Listen as host Alicia Esposito and Sheldon discuss:
- The “digital pendulum” sparked by COVID-19;
- The influence of the 2020 election on consumer sentiment and spending;
- How “couch commerce” has evolved with social distancing and travel restrictions; and
- Which consumer behaviors will stick in the long term and how retailers can adapt.
