None of us could’ve predicted the COVID-19 outbreak, nor could we have predicted the significant impact it would have globally. Nicola Smith, Founder and CEO of REBEL & REASON, does however believe that many industries — retail included — were nearing this scale of disruption for quite some time.
“We’ve positioned disruption as a negative, as a threat,” Smith said. “But the reality is that disruption is now the air we breathe.”
We sat down with Smith for this week’s Retail Remix episode to hear why she believes now is the time for business leaders to take risks and find new ways to connect with their audiences. They just need to practice “brand bravery” and rethink the way their teams communicate, collaborate and adapt in light of new consumer behaviors and expectations.
Check out the full episode to hear:
- What “brand bravery” entails;
- Tactical exercises teams can do to uncover new ideas and unlock new business value; and
- Trends Smith believes will become standard business practices in a post-COVID world.
