Due to consumers’ extremely positive response to pop-up shops, small and relatively new retailers and designers are embracing the short-term stores to increase brand awareness and test new markets.
Check out the latest episode of TouchPoints TV to learn how Fleur du Mal is making waves in the lingerie space by embracing pop-up shops. During this interview, Jennifer Zuccarini, fashion maven and President/Founder of the company shares what inspired the store decor and even the overall brand.
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