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Ulta Spotlights 6 Female Athletes with New Beauty Roster, Strengthens Support for Women’s Sports

Ulta Beauty has teamed up with six female athletes from both established and emerging sports for its first-ever Ulta Beauty Roster. Through…

Ulta Beauty Launches Wellness Boutiques in 4 Stores as it Kicks Off Rebrand

Ulta Beauty has evolved its Wellness Shop at Ulta Beauty, which launched in 2021, into a more immersive, education-led platform now known…

Sephora Partners with Korean Retailer Olive Young to Showcase K-Beauty Brands

Sephora has partnered with CJ Olive Young, a leading Korean beauty and wellness retailer, to introduce dedicated K-beauty zones curated by Olive…

Beauty and Fashion in 2025: What Really Mattered and What Will Shape 2026

After a turbulent year for beauty and fashion, one truth stood out from the rest: Consumers have moved beyond the era of…

Inclusive Sizing Leaders FullBeauty and Destination XL Combine in ‘Merger of Equals’

Destination XL Group (DXL) and FullBeauty Brands, both giants in the big-and-tall/inclusive-sizing category, will combine in a “merger of equals” with combined…

Sephora’s Beauty ‘Multiverse’ SEPHORiA Returns to LA in 2026

Sephora will bring its immersive beauty experience, SEPHORiA, to Los Angeles for the first time since 2019. The two-day event — to…

E.l.f. Beauty Expands to Mideast’s Gulf Region via Exclusive Sephora Partnership

Beginning Nov. 21, E.l.f. Beauty products will be available at the 70 Sephora stores in the six countries making up the Gulf…

Ulta Beauty Enters the Middle East

Ulta Beauty will open its first store in the Middle East on Nov. 7, located at The Avenues in Kuwait. The store…

Ulta Beauty Kicks Off ‘College Glow Up’ Tour to 6 Campuses

Ulta Beauty has embarked on its first multi-market experiential activation — a College Glow Up Tour presented in partnership with HerCampus Media…

UPDATE: Glossier Names Beauty Veteran Colin Walsh as New CEO

[Update from Sept. 15, 2025] Colin Walsh, Founder of wellness brand YayDay and a veteran of P&G, L’Oréal and DevaCurl, has been…

Gap Ventures into Beauty Space, Starting with 150 Old Navy Stores

Gap Inc. will add beauty and personal care products to its offerings as it seeks a share of this $100 billion category….

Ulta Beauty Enters Mexico

Ulta Beauty, in partnership with Grupo Axo, has opened its first two stores in Mexico, with plans for several more debuts this…

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