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Sephora Appoints CPG Veteran as CMO to Help ‘Shape the Future of Beauty’

Sephora has appointed Zena Srivatsa Arnold as Chief Marketing Officer (CMO) of its U.S. division, succeeding former CMO Deborah Yeh who transitioned to…

Beautyque NYC Founder: ‘Being Inauthentic is Going to Guarantee Failure’

Few purchases need to be as tailored to an individual shopper’s needs as beauty products, and this need for granular personalization extends…

Walmart Sells Eloquii to FullBeauty, Marking Second Digital Divestment this Month

Walmart will sell plus-size fashion brand Eloquii to FullBeauty Brands, marking its second divestment of an ecommerce-focused brand in one week. FullBeauty…

Sephora Debuts In-Store Recycling Program for Beauty Packaging

Sephora has teamed up with the nonprofit Pact Collective to roll out the Beauty (Re)Purposed recycling program at more than 600 stores across…

The RealReal Moves Away from Beauty, Shifts Focus to Luxury Consignment

Editor’s Note: This story was updated on March 27, 2023 to include comments from The RealReal. As it continues its laser focus…

Sephora, TikTok Partner to Guide Diverse Beauty Brands in Successful Content Creation

Sephora, TikTok and the Digitas agency have launched a guide to the world of creator content for founder-led beauty brands. The Sephora…

Former L’Oréal Exec Named CEO of LVMH Beauty

LVMH has appointed Stéphane Rinderknech as Chairman and CEO of its Beauty Division in addition to his current role as head of…

Kendra Scott CEO: ‘The Beauty of our Business is we Don’t Have to Reinvent Ourselves to be Successful’

Putting an emphasis on creating a great customer experience while also giving back to the world is common practice for retailers today,…

L’Oréal Exec: Retailers Need to Create ‘Beauty Destinations’

There was a time not too long ago (during those horrible pandemic years we’re all trying to forget) when makeup went out…

Sally Beauty to Close 350 Stores By Year End

Sally Beauty Holdings will close 350 stores, many within the U.S., during December 2022 as the retailer continues efforts to improve its…

Sephora’s Delicate Dance: Offering Prestige Beauty to Value-Conscious Consumers

Customer loyalty experts know that the best-run programs do far more than simply boost sales by rewarding members with points and perks….

How Beautycounter’s New CCO is Using Amazon Learnings to Scale the Brand

Kara Trousdale was the woman to know during the pandemic — she managed the consumables supply chain business at Amazon at the…

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