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E.l.f. and Pinterest Launch Personalized, Shoppable Beauty Analysis Tool

E.l.f. Cosmetics has teamed up with Pinterest to introduce a new immersive digital experience for personalized beauty called “Color E.l.f.nalysis.” The free…

Sephora Partners with NielsenIQ for Deeper Insights into Beauty Shopper Preferences and Behaviors

Sephora has entered a strategic multi-year data-sharing collaboration with NielsenIQ (NIQ) to gain a more comprehensive view of the North American beauty…

Ulta Saddles up with Beyoncé for Beauty Looks, Experiences Inspired by the Cowboy Carter Tour

Concert season is in full swing and Ulta Beauty is getting in on the action as the official beauty retail partner of…

Walmart Tests Experiential ‘Beauty Bars’ in 40 Stores; Amazon Beauty Event Returns

Seeking to compete with high-touch beauty retailers like Sephora and an expanded assortment at rival Target, Walmart will pilot Beauty Bars in…

Sephora Rides High as Beauty Partner for WNBA’s Valkyries

Sephora has entered a multi-year partnership with the WNBA’s Golden State Valkyries, the league’s newest team, that include naming rights to the…

Ulta Brings Ultimate Beauty Fan Event to San Antonio

Ulta Beauty is activating its fandom by hosting a one-day-only immersive event experience in San Antonio. Aptly named Ulta Beauty World, the…

Ulta Beauty Connects Customers to DTC Brands’ In-Store Inventory

Ulta Beauty has partnered with retail connectivity solution Lucky to make DTC beauty brands’ in-store inventory available to shoppers in real time,…

Target Feels Pretty: Retailer Adds 2,000+ Beauty Products to Assortment

Target has expanded its beauty assortment with more than 2,000 products and nearly 50 new brands, with prices starting at $1.29 and…

Digital PR: Where Beauty Challengers can Steal the Spotlight from Established Brands

Whether big or small in scale, influencer campaigns have had proven success in raising a beauty brand’s profile and driving sales, especially…

Australia’s Adore Beauty Brings Digital ‘Endless Aisle’ into its New Physical Stores

As it enters physical retail, Australian online beauty retailer Adore Beauty has teamed up with Tutch to ensure that customers visiting its…

Using In-Store Expertise to Battle Black-Owned Beauty Brands’ Historical Hurdles

Products in the beauty and hair care space made by (and for) Black consumers had long been scarce on major retailers’ shelves…

Ulta Beauty Names New CEO as Dave Kimbell Retires

Ulta Beauty CEO Dave Kimbell will retire as CEO after 11 years with the company. Kecia Steelman, current President and COO, has…

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