Legacy brands from the Y2K era are back — but the smartest ones aren’t just trading on nostalgia, they’re reinventing themselves for today’s digital-native youth.
Pacsun is the poster child for this kind of strategic reinvention, and in this episode of Retail Remix the brand’s Chief Merchandising Officer, Richard Cox, unpacks how the company is doing it. From activations at music festivals and college football games to its new Youth Advisory Council, Pacsun is co-creating its future alongside the customers it serves.
Listen in to hear:
- Why Pacsun’s resurgence is about more than Y2K nostalgia;
- How the brand has transformed into a purpose-driven, youth-focused powerhouse;
- Insights from Pacsun’s first-annual Youth Survey illuminating what matters to today’s youth, with mental health and music topping the list;
- What co-creation looks like behind the scenes and how Pacsun pulls it off; and
- The power of “anemoia” (and what it is).
Related Links
- Explore the latest collections and campaigns from Pacsun
- Dig into the results of Pacsun’s Youth Survey, conducted with GlobalData
- Related reading: Pacsun Takes Co-Creation to the Next Level with New Youth Advisory Council
- Related reading: Pacsun Follows the Music with Capsule Collection and Pop-Up at NYC’s Governors Ball
- Learn about Gen Z and Gen Alpha’s shopping behaviors and how to connect on Retail TouchPoints
- Catch up on all episodes of Retail Remix
