Every promotion will not work in every channel, but centralizing the effort will strengthen the entire brand strategy. With that in mind, OneView Commerce introduced both an inventory management module and a promotions engine for its Digital Store Platform at #NRF16. Both solutions are cloud-based and are designed to operate effectively in omnichannel enterprises.
"In an omnichannel environment, the lack of a centralized promotions engine has the potential to weaken the retailer's brand by confusing customers with offers that don't support the customer journey," said Lexy Johnson, OneView SVP of Global Delivery in a statement. "OneView developed the solution in conjunction with its customers, who agree that while not all promotions will fire in every channel, a centralized engine is the only way to ensure delivery of a consistent customer experience."