TouchPoints TV is a periodic video podcast which covers the Retail Industry and offers insights from leading executives on emerging strategies, innovative products and services, and recent retail news. Subscribe to the feed and stay in touch with the latest retail happenings.

Ensuring Promotions Success During The Holiday Season

With: Mark Schwans, Revionics

The holiday season is a key time for retailers to capture customer attention and create great shopping experiences. Promotions are undoubtedly a core part of this experience equation, but how can retailers develop sales and offers that are compelling but still profitable to the bottom line? During this episode of TouchPoints TV, Mark Schwans, Senior Director of Solutions Marketing at Revionics, shares tips and best practices for crafting data-driven, relevant promotions.


How To Extend Pricing Intelligence To Store Associates

With: Todd Berner, Zebra Commerce

Associates can act as retailers' powerful representatives as shoppers are browsing in store aisles. With the right tools and technologies, associates can deliver dynamic pricing information to shoppers, helping to accelerate the overall buying journey. During this episode of TouchPoints TV, Todd Berner, VP of Zebra Commerce, shares his thoughts on current pricing trends, and why dynamic pricing is a new must-have for retail success.


Marketyze And Revionics Deliver Actionable Pricing Intelligence

With: Onn Manelson, Marketyze

The worldwide web is swarming with a seemingly endless supply of competitive information. However, retailers are challenged to not only collect but also analyze and apply these insights to improve their strategies. During this episode of TouchPoints TV, Onn Manelson, CEO and Co-Founder of Marketyze shares insights into how the company collaborates with Revionics to provide a 360-degree view of competitive pricing information.


How Interactive Intelligence Is Helping Improve Customer Service At B&H Photo

With: Don Brown, Interactive Intelligence

Don Brown shares insights into how Interactive Intelligence is automating B&H call center processes. The company also works with Kohl's and other large retail companies. Brown talks about the growing importance of video customer service, for example to enable customer service agents to model clothing for shoppers. Speech analytics also is becoming an important element of contact center operations.


What Are The Top Mobile Trends And Challenges Among Retailers?

With: Chris Bishop, Founder and CEO of 7thingsmedia

Should retailers be investing in a mobile-optimized site or mobile app? Can push notifications truly drive consumer action? Will beacons ever become mainstream in the retail industry? These were among the questions asked and answered during the FD Mobile Summit, which was held at the Digital Sandbox in NYC. During this episode of TouchPoints TV, Chris Bishop, Founder and CEO of 7thingsmedia, shares his thoughts on top mobile trends, and discusses how the agency helps brands and retailers reach their mobile goals.


Enabling Agile Implementation With Accessible Mobile Publishing Tools

With Carin van Vuuren, CMO, Usablenet

"Marketers are still battling to be fully optimized with mobile," noted Carin van Vuuren, CMO of Usablenet. To help improve personalization strategies with mobile, marketers need to be thinking about the tools they can employ to create more sophisticated campaigns in an agile way. She shared examples of two retailers that are seeing success with new, seamless mobile strategies: the UK's John Lewis and U.S.-based Dress Barn.


DGROUP Helps Implement Successful Cross-Channel Solution At E-Plus Gruppe

With Marcus Hoischen, Associate Partner, DGROUP

Marcus Hoischen, Associate Partner with DGROUP worked with Germany-based E-Plus Gruppe to implement a new cross-channel strategy. He emphasizes the importance of executive sponsorship for any project, but specifically for cross-channel initiatives. As an implementation partner, “We delivered quick successes,” Hoishcen noted. “Within eight weeks we delivered our first use case.” Now implemented across all 400 stores, the OneView Commerce solution is delivering profitable results.


How Store Analytics Is Turning Brick Into The New Black

With Cliff Crosbie, SVP of Global Retail, Prism Skylabs

A key theme at the National Retail Federation's annual BIG Show was the reinvention of the brick-and-mortar store. New technology is empowering retailers to create more enjoyable and memorable customer experiences. During this episode of TouchPoints TV, Cliff Crosbie, SVP of Global Retail at Prism Skylabs, outlines how store analytics is helping retailers understand the customer path-to-purchase, and how that can help improve merchandising and overall store layout.

"Retailers can understand what happens online and there's a lot of data around that," Crosbie said. "But they can't always understand what's happening in the store. We're trying to help them better understand the customer journey and make changes to the experience accordingly."


Mastering The Art And Science Of Pricing

With Anthony Smith, Director of Science Services, Revionics

The importance of being price-competitive is no longer limited to the holiday season. In order to stand out against competitors while maximizing profits, retailers must learn to craft more efficient pricing and promotions strategies.

During this episode of TouchPoints TV, Anthony Smith, Director of Science Services at Revionics, discusses how retailers can use Revionics solutions to adjust and adapt their strategies based on customer preferences as well as competitor data.


Solving The Cloud Conundrum

With Paula Da Silver, VP of Large Enterprise - Retail, CitiXsys

The cloud has played a starring role in the retail industry for several years now. However, many retailers still don't fully understand what it means to embrace the cloud, according to Paula Da Silva, Vice President of Large Enterprise - Retail at CitiXsys, shared how she thinks the cloud is really shaking up retail. Additionally, she discussed how the cloud is impacting mobile adoption, and how both trends will come front and center in 2015.


Social Media Helps Build Omnichannel Engagement

With Randy Davidson, Retail Solutions Architect, UXC Eclipse

Despite omnichannel becoming table stakes for retailers, many organizations are still struggling to create a seamless experience across all channels. 

"As a consumer, the experience I have in a store is different than when I'm on my mobile phone," said Randy Davidson, Retail Solutions Architect for UXC Eclipse. "They're looking for a seamless experience regardless of where they shop." 

In this episode of TouchPoints TV, Davidson discusses how best-in-class retailers can integrate social data and feedback into the omnichannel journey to personalize the shopping experience and, in turn, boost engagement. 

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