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Solution Spotlight

The Retail TouchPoints Solution Spotlight features new products or services relevant to the retail industry. If you would like us to consider featuring your product or service on the Retail TouchPoints web site and in the weekly email newsletter, please submit your solution here: Solution Spotlight Submission Form.

BrandVerity Monitors Product Listing Ad Performance

SS BrandVerity ImageRetailers use Product Listing Ads (PLAs) to display specific items at the top of a search engine pages. Managing these ads can be a hefty task, especially if the retailer has no way to monitor the success of each one.

BrandVerity has launched an extension to its Paid Search Monitoring service that is designed to monitor and provide users with visibility into PLA performance. Users can track top sellers that appear with a set of keywords, evaluate competition on specific products and monitor searches to see which PLAs are displayed most frequently.

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Artifi Simplifies Product Customization For Online Retailers

SS site only Artifi imageRetailers are striving to differentiate their brands by allowing customers to personalize product designs, colors and styles.

Artifi is helping retailers provide more relevant online shopping experiences with its cloud-based, mobile-friendly customization engine. The solution is designed to replace personalization configurators and make product customization more cost-efficient and less time consuming for e-Commerce businesses.

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Retailers And Suppliers Optimize Merchandise Planning With Market6 Vantage Suite

SS Vantage image3Retailers and suppliers need to consistently collaborate and share information to drive customer satisfaction, loyalty and sales.

Retail analytics provider Market6 has released Market6 Vantage, a suite of applications designed to automate and simplify joint business planning and retail-supplier collaboration. The suite automates the development and maintenance of joint merchandising plans and enables retailers and suppliers to share information more seamlessly and standardize planning processes.

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BoldChat Extends Live Chat To Mobile Devices

SS site only Boldchat imageNow that mobile consumers can access their favorite retailers with just the tap of a screen, they have higher expectations of their shopping experiences. To adhere to these expectations and provide optimal customer support, retailers need to empower shoppers to reach them at any time.

BoldChat, a live chat and multichannel customer engagement offering from LogMeIn, is designed to allow retailers to extend chat capabilities to their mobile web sites and apps.

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Affirm Split Pay Allows Online Shoppers To Pay In Monthly Installments

SS Affirm Image 1Shoppers may be hesitant to purchase an expensive item online due to fear of debt and hidden fees and taxes that may result from the transaction.

A new solution from Affirm, called Split Pay, allows consumers to split their online purchases into smaller monthly payments to mitigate the impact of a large transaction. Retailers can offer Split Pay as a payment option on their e-Commerce site.

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Zendesk Insights Measures Customer Service Effectiveness

SS site only Zendesk ImagePreserving a successful and profitable customer-retailer relationship depends significantly on the level and quality of service provided by the retailer. However, some retailers might think they are doing a better job at connecting with their consumers than they actually are.

To alleviate this issue, customer service software provider Zendesk crafted Insights, an analytics tool for organizations that want to measure and visualize the impact of their customer service interactions.

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Moxie Web Self-Service Delivers Relevant Content Across All Devices

SS Moxie imageWhen consumers access a customer service channel, they crave relevant information that will guide them to the right purchase, regardless of the device they’re using to shop.

Web Self-Service from Moxie is a mobile-optimized knowledge solution designed to allow retailers to engage consumers by providing them with relevant and consistent information across all touch points.

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SiteSpect Mobile:iOS SDK Facilitates Mobile App Testing

SS site only Sitespect imageRetailers looking to boost mobile performance and conversions not only are encouraged to constantly refine and optimize their site designs, but also develop mobile apps that are compelling and easy for customers to use.

To simplify the app development process, SiteSpect released Mobile:iOS SDK, which is designed to enable retailers to perform A/B testing and behavioral targeting for iOS apps. The solution complements the SiteSpect web and mobile optimization platform and can integrate into any iOS app.

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Microsoft Power BI Delivers Detailed Data To Retailers

SS MicrosoftPowerBI imageTo create effective marketing and personalization strategies that align with customer desires, retailers need to leverage the power of data. According to a Microsoft-sponsored IDC study, retailers have the opportunity to gain $94 billion from the “data dividend” through the next four years.

Microsoft’s Power Business Intelligence (Power BI) suite is designed to enable retailers to visualize data and give employees access to insights that can drive deeper customer engagement and loyalty through differentiated customer experiences. Combined with the Microsoft SQL Server platform, Power BI provides real-time access to enterprise data — whether it’s sales trends micro-segmented by demographics and geography, or predictive modeling for accurate forecasting.

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Tag The Price Enables Customers To Seek Out Best Product Value

SS TagthePrice ImageE-Commerce retailers have to cater to savvy online shoppers and find ways to engage those who frequent deal sites and couponing platforms to discover lower prices.

To prevent comparison shopping and improve conversion rates, e-Commerce solution provider Tag the Price has released a cloud-based application designed to allow shoppers to create their own prices for products. Retailers can embed the Tag the Price widget into their e-Commerce site so consumers who aren’t ready to purchase a specific product can still submit a price request browsing.

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RSi Intelligent Crowdsourcing Helps Improve Retailer-Supplier Collaboration

SS RSi imageTo maintain a positive relationship with supplier partners, retailers must ensure product availability and comply with brand requirements regarding store planograms, merchandising techniques, in-store signage and more.

Real-time intelligence provider Retail Solutions and Gigwalk have partnered to release the RSi Intelligent Crowdsourcing solution. Using the solution, suppliers can accurately detect store and event conditions, send real-time fix notices to store teams, share observations with the value chain and reclaim lost sales. The solution is designed to streamline the execution of new item planograms and promotional displays, as well as preventing product out-of-stocks.

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Emma For Shopify Extends Real-Time Targeting To Email Marketers

SS site only Shopify imageAs consumers continue to demand more personalized offers, messages and incentives, retailers must put more effort into understanding their browsing and buying habits, as well as their overall preferences. In doing so, retailers will be able to efficiently deploy more targeted messages and campaigns.

Emma for Shopify is an email marketing solution designed to allow retailers to organize customer sales data into segments based on purchasing history, enabling real-time customer targeting. All data is updated in real time as behaviors change. The solution can track purchases that result from clicked links within an email so retailers can instantly see the ROI achieved from an email marketing campaign.

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Five9 Updates Cloud-Based Contact Center Solution

SS Five9 imageCustomer service is a pivotal part of the browsing and buying journey. Service agents, as a result, play an important role in educating consumers, answering questions and creating a more enjoyable shopping experience across all channels, including via email, phone and social media.

The Five9 Summer Release, an update to the Five9 Cloud Contact Center Software, includes multichannel applications that integrate social, chat, email and mobile. Each app is designed to allow contact center representatives to engage with customers on their preferred channels and devices. The apps are powered by Five9 Connect, which includes a Natural Language Processing (NLP) engine that filters and categorizes interactions, eliminates spam and determines author sentiment to identify only the most important inquiries.

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ZinMobi Targets Consumers With Personalized Mobile Messaging

SS site only ZinMobi imageConsumers are becoming more tech-savvy and are expecting more personalized shopping experiences. As a result, retailers need to find ways to cater to these evolving preferences by creating more relevant campaigns and messages across all touch points.

Mobile marketing technology provider ZinMobi has built a platform designed to deliver targeted coupons and messages directly to consumers’ mobile phones. Using a personal targeting algorithm based on an individual consumer’s transaction history, the solution can tailor mobile message content effectively. Coupons can be delivered through text, email or an app, and are aimed to help boost coupon redemption rates and overall sales.

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Reflektion Helps Make Mobile Shopping More Engaging

SS Reflektion image 1Mobile users expect their shopping experience to be seamless, compelling and catered specifically to their wants and needs. Without a great experience, consumers may find browsing and buying on a mobile phone to be tedious and frustrating.

Reflektion, a provider of e-Commerce personalization solutions, has extended its platform to mobile devices to help retailers create more relevant shopping experiences. Using predictive analytics, retailers can identify shoppers based on the device they’re using, as well as their past and present browsing behaviors, and personalize product assortments and recommendations.

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If you would like us to consider featuring your product or service on the Retail TouchPoints web site and in the weekly email newsletter, please submit your solution here: Solution Spotlight Submission Form.