BrightEdge, a content performance marketing platform, has launched Content Atlas and Intelligent Experiences.
Content Atlas is designed to gives marketers real-time insights on their content’s performance so they can easily tie it back to business results and communicate its impact on the bottom line. The solution tracks content across four phases of the customer journey and measures it against the competition:
A retailer can go into Content Atlas, customize quarterly revenue goals, and get a full view of the program’s performance. If Content Atlas shows the retailer how they are falling behind competitors, a marketer can see exactly how much revenue they stand to gain if they make up that difference.