TouchPoints TV: Matt Compton, ShopIgniter


Matt Compton, ShopIgniter

While retailers are recognizing the benefits of engaging and communicating with consumers on social networks, many are still struggling to connect Facebook, Twitter and other social sites to ROI. During this episode of TouchPoints TV, Matt Compton, CEO of ShopIgniter reveals how retailers can improve their social efforts by releasing unique products and offers via social sites, and developing compelling content that is relevant to products and services. Compton also discusses other key trends in the retail industry such as gamification and retailers promoting their charitable efforts across channels.

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