Chris Harter, SVP, Local Merchant Services, Cardlytics
During this episode of TouchPoints TV, Chris Harter, SVP of Local Merchant Services at Cardlytics, discusses how social media and mobile devices are fueling personalization efforts among merchants today. However, to create relevant deals and offers for today’s time-starved consumers, organizations must address Big Data. “If you have the ability to leverage Big Data to personalize the experience based on what consumers want to see, it is a much more efficient use of the dollars you have available and is much more sustainable and profitable over time,” Harter explained. He also shares insights on how Thalassa, a New York City restaurant, is leveraging Cardlytics to better connect with target customers in the TriBeCa area.