Advertisement

TouchPoints TV: Carin van Vuuren, Usablenet

In this episode of TouchPoints TV, Carin van Vuuren, Chief Marketing Officer for Usablenet, discusses how tablets are becoming the consumer’s means of engagement with retailers during the holiday season, as well as how retailers are embracing tablets as a shopping channel and for mobile point-of-sale. She also discusses the role tablets are enriching the sales associates experience by providing information and using them as mini kiosks. Van Vuuren  also touched on how responsive design is playing a significant role in customer engagement using tablets; how to think of customer perspective through a touch-based device;  and how creating an app designed for the tablet can improve traffic, sales and average order value.

Advertisement

Advertisement

Retail Trendcaster Webinar Series
Days
Hours
Minutes
Seconds

Uncovering What’s Next in Retail

On-Demand Limited Video Series

Q1 is a pivotal time for retail, with experts analyzing holiday sales and forecasting trends. View the full lineup of the Retail Trendcaster video series for insights on consumer spending, AI, personalization, social commerce, and more—helping you focus on what truly matters in 2025.

Brought to you by
Retail TouchPoints
Access Now
Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: