For shoppers coming in to browse or buy, retailers should be able to track those behaviors, said Fick. He noted that retailers are moving more to consumer-grade technology to interact with customers. Retailers are very hungry to look at new technology options: “The tide has turned and they are making investments now,” he noted. Fick added that the iBeacon technology is ready to roll, including the back-end applications to communicate, track and understand what is happening at the store level.
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