Matthew E. Rubel, TPG Capital
Rubel, also a former retail CEO for Collective Brands and Cole Haan. He shared his perspective on the topic of pricing in retail. “The tools available today for pricing have dramatically changed,” he noted. “You can actually get much more precise with the information going out to the consumer base…and decide what is the right initial price so that you can end up with optimal gross margin throughput after you mark the products down.” He suggests talking to customers first to be able to choose the right initial price, which is easier to do in the digital era.