The customer is in more control than ever before, due to the power of digital tools and technologies such as the Internet, social media and mobile devices. In this episode of TouchPoints TV, Marc Schroeder, VP of Industry Marketing for Teradata, shares that more retailers are going to try and tackle Big Data to better connect with consumers in 2013. Along with spotlighting key marketing trends, Schroeder also uncovers the benefits of taking a data-driven approach to marketing across all channels.
Episode Notes:
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