John Lobsitz, Seamark International
Best-in-class retailers are leveraging mobile technology to better engage with shoppers in stores. During this episode of TouchPoints TV, John Lobsitz, President of Seamark International, discusses how he thinks mobile has developed in the last year, and how it will continue to do so in 2013. Lobsitz also shares how today’s retailers can create a quality mobile experience by understanding target consumers, as well as the kind of plan, technology and applications they’ll respond most favorably to.
Episode Notes:
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