TouchPoints TV at #NRF13: Dave Bruno, JDA


Dave Bruno, JDA

Today’s tech-savvy and empowered consumer are changing the rules of retail. Dave Bruno, Director of Marketing at JDA Software, discusses how these shoppers have transformed the “moment of truth” into six “moments of influence” throughout the browsing and buying journey. Bruno shares how retailers can embrace specific strategies and technologies, such as mobility and fulfillment flexibility, to create a more seamless experience for consumers.

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