TouchPoints TV: Andi Needham, Axsium Group; Gary Edwards, Empathica

Andi Needham, Axsium Group;
Gary Edwards, Empathica

Retailers are competing for customer attention and dollars now more than ever. As mobile and Internet commerce continue to empower shoppers with access to information, retailers must be quick to provide the same, if not better, experience in stores. During this episode of TouchPoints TV, Andi Needham, Global Retail Practice Lead of Axsium Group and Gary Edwards, Chief Customer Officer for Empathica, share top findings from a recent consumer insights survey. Needham and Edwards also reveal how today’s retailers can use this information to help implement workforce management strategies that will deliver an engaging and memorable in-store experience.



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