Social Media Helps Build Omnichannel Engagement

With Randy Davidson, Retail Solutions Architect, UXC Eclipse

Despite omnichannel becoming table stakes for retailers, many organizations are still struggling to create a seamless experience across all channels. 

“As a consumer, the experience I have in a store is different than when I’m on my mobile phone,” said Randy Davidson, Retail Solutions Architect for UXC Eclipse. “They’re looking for a seamless experience regardless of where they shop.” 

In this episode of TouchPoints TV, Davidson discusses how best-in-class retailers can integrate social data and feedback into the omnichannel journey to personalize the shopping experience and, in turn, boost engagement. 



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