Salesforce: Helping Retailers Innovate At Their Customers’ Pace

Shelley Bransten, SVP of Retail for Salesforce, notes that once-futuristic technologies such as AI are now present-day realities. For example, although AI was embedded in only 6% of Salesforce customers’ transactions, it represented 30% of revenue, a 5X return. Additionally, integrated cloud solutions are allowing retailers to “innovate at the speed of their customers.”