Improving In-Store Personalization With New Approaches To Analytics

STRATACACHE brought the in-store retail experience to #NRF2018, showing how to make digital signage smarter, to make the shopping experience more dynamic and more personalized. Helping to engage shoppers via mobile, STRATACACHE is working to integrate mobile apps, beacons and sensors, so that shoppers can get the content they need in real time. Joe Sullivan, Chief Operating Officer, also explained how retailers can collect and use analytics of shoppers who have been in the store.