A diversified product selection is an important component of a successful retail operation, particularly in the new era of omnichannel commerce. Retailers onboard third-party vendors to constantly update the selection through all channels, but sometimes have difficulty in managing the onboarding process. Adam Silverman, Principal Analyst at Forrester Research, shares some advice for retailers facing these difficulties by recommending the utilization of product information management (PIM) systems. Silverman also articulates which executives and departments should be involved with the internal application of these PIM systems, and how retailers can modernize their culture to handle current and future business challenges.
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