Waitrose, PCMS Execs Reveal How End-To-End Platform Drives Mobile Self-Checkout

The theme of unified commerce pervaded throughout the 2019 NRF Big Show as more retailers realize they require back-end platforms to deliver value across the store experience. In a chat with RTP at the event, Matt Clifton, Head of Customer Experience at Waitrose, and Phil Curnow, Group Director of Program Delivery at PCMS, discuss how the UK-based supermarket leverages the platform provider’s solutions to deliver mobile scan-and-go self-checkout capabilities. Nearly 40% of Waitrose transactions are through self-checkout, Clifton says.