In 2017, content marketing and mobile optimization are two major imperatives that every retailer needs to get right, or they’ll be left in the dust. During this episode of TouchPoints TV, Jerry Hum, CEO and Co-Founder of Touch of Modern, shares the content marketing strategies the e-Commerce brand has started to incorporate into its web site, which include an educational blog and product videos. “We always look at our products as content, not just things to sell,” Hum indicated at #NRF17. The 2016 Retail Innovator Award Winner also discusses how the content push has coincided with the brand’s continued push into mobile, and how the retailer appeals to mobile-savvy shoppers.
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