This year the Neiman Marcus Innovation Lab is working on several new projects, including the Luxottica Sunglass mirror and an update to the Memory Mirror – a project that was delivered from paper concept to deployment in six weeks, according to Scott Emmons, Head of the Innovation Lab. Additionally, “We just announced that we are partnering with Theatro for IoT in-store communications,” designed to tie Last Call associates together across the 40+ stores. Emmons also is interested in looking into virtual try-on: “I think it’s finally come of age.”
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