FarmaCorp Combines The Art And Science Of Pricing

With: Andres Valdivieso, FarmaCorp

As a business, FarmaCorp has two distinct divisions: Pharmacy and convenience. During this episode of TouchPoints TV, Andres Valdivieso, CIO of FarmaCorp discusses how the company uses Revionics to gauge competitor prices for key categories, and uses its team’s extensive experience to make the appropriate price changes.