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Brooks Brothers Wins Customer Engagement Award For Use Of In-Store Concierge App

Todd Treonze, CIO of Brooks Brothers, discusses the recent rollout of the Concierge app from Mad Mobile. Using the app, in-store associates can create personalized fitting sessions through mobile access to customer profiles, as well as online wish lists and notes about customer preferences. The app also provides an endless aisle of products across the full Brooks Brothers catalog.

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