Landing International, a B2B ecommerce and technology platform built for the beauty and wellness industry, is leveraging digital solutions to help increase brand inclusivity and diversity in retail. The platform aims to make it simple for beauty buyers to find brands founded on diversity by allowing them to source based on Black-owned, female-founded and AAPI values.
Landing also has launched a digital retail training feature that helps brands reach retail associates online. With the tool, brands can upload product information into templated training sheets that can be shared with sales associates via a simple link or QR code. They also can upload custom videos, with the goal of reinforcing the authenticity of their brand.
This option aims to help brands turn their associates into ambassadors that can spread the brand message to consumers. Educating retail staff enables them to reach a wide range of ages, ethnicities and cultural backgrounds to customer engagement, helping retailers reach a more diverse audience.