Fintech company SKUx has launched SKUPay, a platform designed to transform coupons, rebates or promotional offers into serialized single-use offers. These offers can be delivered through virtually any channel, and be monitored and managed in near-real time to optimize campaign results and control costs.
The offers are powered by the SKUx platform, which makes them fully trackable and redeemable only once, with the goal of eliminating fraud and misredemption. The offers are processed and settled daily to minimize the time retailers need to wait for reimbursement and eliminating the need for coupon clearinghouse process.
Brands, retailers and marketing service providers can create campaigns utilizing digital SKUPay offers that run through the SKUx Smart Incentives platform, which can normalize, serialize and give each offer an individualized SKUx ID for tracking. These offers reside in the SKUx platform and can be made readily available through any channel of engagement, from store shelves to social media.